The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.
Episodes
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
Dr. Ingo Reinhardt is the cofounder of Buynomics – a revenue & pricing optimization software that just raised Series A funding. Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners – the world’s largest pricing consultancy. He holds a Ph.D. in Management and Masters in Mathematics. He was a PostDoc at the University of Oxford and published in the renowned Strategic Management Journal.
The episode was recorded in December 2022.
An article based on this epsiode can be read here https://supra.tools/pricing-software-explained
Wednesday Nov 23, 2022
Wednesday Nov 23, 2022
Patrick is emeritus professor of management and marketing at London Business School. He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing, and media, for instance, with the famous Andrew Ehrenberg in 1988. His latest book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published in October 2016. He is also the former chairman of Which?, an experienced expert witness in international commercial, tax, and competition cases, and has been involved as an advisor and early investor in several start-ups, including Research Now, Verve and Attest. Today’s topic is based on Patricks' book Simply Better that was a global bestseller, the first non-US book to win the American Marketing Association’s annual book prize, and that has been translated into seven other languages.
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
Hermann Simon is the Founder and former CEO of Simon-Kucher & Partners – a management consultancy with now over 2000 employees that stands -like no other- for pricing management. He is the only German in the “Thinkers50 Hall of Fame” of the most important management thinkers in the world. Hermann started in 1979 as a marketing professor in Germany and later taught in Havard, INSEAD, and M.I.T.
Hermann has published over 40 books in 30 languages and is world-famous for his worldwide bestsellers Hidden Champions and Power Pricing.
Monday Apr 04, 2022
Monday Apr 04, 2022
Stop focusing on measuring outcomes - deep dive on root causes and personalized actions - with Samantha Conyers
Samantha Coyers is a true CX Pioneer in the Caribbean region. Having designed and championed CX programs in multiple local businesses including, Beacon Insurance and Digicel, Trinidad & Tobago Ltd, she is well versed in what it takes to get CX right and passionately writes and speaks about what she really cares for – customer experience as today's true differentiator. Samantha sits today as co-founder and CEO at EXCO, The Experience Company where alongside her business partners, she is driving further CX innovation and focus in the region.
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
Prepare your insights! You are leaving Powerpoint-Land – with Peter Eisele (congstar)
Peter has been working on the interfaces of customer insights, customer experience, and customer-centricity for more than 18 years. Having grown up in classic market research, he is now involved in the field of development of companies towards a customer-centric way of thinking and working. He is responsible for creating a sustainable CX strategy at congstar - a fast-growing mobile carrier brand in Germany with more than 5 million customers.
Tuesday Feb 22, 2022
Tuesday Feb 22, 2022
Estefanía is Director of Consumer & Market Intelligence in L'Oreal Spain &Portugal. She is Member of the Managing Committee where her mission is to contribute to sustainable growth by detecting and activating insights from consumers and market. Previously, she was CPG director at GfK, working 13 years mainly for Mondelez, Heineken, Beiersdorf, or Danone. Estefanía is a frequent congresses speaker, as well as a professor in business schools and universities. She is the author of 2 books “From the emotion to purchase” and "New trends in research and marketing"
Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
In this episode Frank takes you on a walk, sharing thoughts on how to learn from customer feedback and business data.
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
Tabitha is the Chief Customer Officer at ERICSON. She has successfully built five global customer experience functions from the ground up and is speaking regularly as a thought leader in customer and employee experience.
Tabitha is passionate about driving major cross-functional initiatives, CX and EX program design, actionable insight development, market research, and the list goes on and on and her track record shows strong quantifiable results.
Friday Oct 08, 2021
Friday Oct 08, 2021
Kajoli heads up consumer product research for Microsoft, working on brands like Surface, Microsoft 365, Search, and Windows. She has a master’s degree in market research and now two decades of experience in understanding what consumers feel and why. Kajoli is passionate about building strong, high-performing teams and this is the reason for this top!
Monday Oct 04, 2021
Monday Oct 04, 2021
Sebastian is Head of Customer Insights at Deutsche Bahn. With over 20 years of insights experience, he is also a podcast host and trainer himself. Working for a company with 322,000 employees he knows how insights leaders need to navigate to get stakeholder buy-in.