![INSIGHTS ROCKSTARS](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides.jpg)
The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.
Episodes
!["Think Causal, Not Casual" - Chapter 2](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
2 days ago
"Think Causal, Not Casual" - Chapter 2
2 days ago
2 days ago
I read the second chapter of my book "Think Causal, Not Casual" called "THE SHIFT - Why we need a better mouse trap in Marketing Decision Making"
This chapter highlights the inadequacy of traditional statistical modeling and correlation analysis in understanding causal relationships, emphasizing the limitations of hypothesis-based approaches and linear assumptions. It advocates for the use of Causal AI, which combines artificial intelligence with domain expertise to uncover true causal factors, providing more reliable and meaningful insights for business decisions.
!["Think Causal, Not Casual" - Chapter 1](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Friday Jul 19, 2024
"Think Causal, Not Casual" - Chapter 1
Friday Jul 19, 2024
Friday Jul 19, 2024
I'm reading chapter 1 of my book "Think Causal, Not Casual" called
"THE PARADIGM THAT HOLDS US BACK"
In 1998 I attended a McKinsey talent event where a case study misunderstanding highlighted the importance of data context, demonstrating that raw data alone is insufficient without proper interpretation. This chapter aims to address the prevalent misconception in marketing management that merely collecting vast amounts of data and relying on analysts for insights is enough, emphasizing instead the critical role of understanding the meaning behind the data for effective business decisions.
![#16 Better Brand Insights – by Jenni Romaniuk](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Monday Mar 06, 2023
#16 Better Brand Insights – by Jenni Romaniuk
Monday Mar 06, 2023
Monday Mar 06, 2023
Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets. She is also a pioneer in mental availability measurement and metrics.
![#15 Pricing Software Explained - by Ingo Reinhardt](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Wednesday Jan 25, 2023
#15 Pricing Software Explained - by Ingo Reinhardt
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
Dr. Ingo Reinhardt is the cofounder of Buynomics – a revenue & pricing optimization software that just raised Series A funding. Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners – the world’s largest pricing consultancy. He holds a Ph.D. in Management and Masters in Mathematics. He was a PostDoc at the University of Oxford and published in the renowned Strategic Management Journal.
The episode was recorded in December 2022.
An article based on this epsiode can be read here https://supra.tools/pricing-software-explained
![#14 Be Simply Better - with Patrick Barwise](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Wednesday Nov 23, 2022
#14 Be Simply Better - with Patrick Barwise
Wednesday Nov 23, 2022
Wednesday Nov 23, 2022
Patrick is emeritus professor of management and marketing at London Business School. He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing, and media, for instance, with the famous Andrew Ehrenberg in 1988. His latest book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published in October 2016. He is also the former chairman of Which?, an experienced expert witness in international commercial, tax, and competition cases, and has been involved as an advisor and early investor in several start-ups, including Research Now, Verve and Attest. Today’s topic is based on Patricks' book Simply Better that was a global bestseller, the first non-US book to win the American Marketing Association’s annual book prize, and that has been translated into seven other languages.
![#12 - Profit Hacks by Hermann Simon](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Wednesday Oct 05, 2022
#12 - Profit Hacks by Hermann Simon
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
Hermann Simon is the Founder and former CEO of Simon-Kucher & Partners – a management consultancy with now over 2000 employees that stands -like no other- for pricing management. He is the only German in the “Thinkers50 Hall of Fame” of the most important management thinkers in the world. Hermann started in 1979 as a marketing professor in Germany and later taught in Havard, INSEAD, and M.I.T.
Hermann has published over 40 books in 30 languages and is world-famous for his worldwide bestsellers Hidden Champions and Power Pricing.
![#11 Stop focusing on measuring outcomes - deep dive on root causes and personalized actions - with Samantha Conyers](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Monday Apr 04, 2022
Monday Apr 04, 2022
Stop focusing on measuring outcomes - deep dive on root causes and personalized actions - with Samantha Conyers
Samantha Coyers is a true CX Pioneer in the Caribbean region. Having designed and championed CX programs in multiple local businesses including, Beacon Insurance and Digicel, Trinidad & Tobago Ltd, she is well versed in what it takes to get CX right and passionately writes and speaks about what she really cares for – customer experience as today's true differentiator. Samantha sits today as co-founder and CEO at EXCO, The Experience Company where alongside her business partners, she is driving further CX innovation and focus in the region.
![#10 - Prepare your insights! You are leaving Powerpoint-Land – with Peter Eisele (congstar)](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
Prepare your insights! You are leaving Powerpoint-Land – with Peter Eisele (congstar)
Peter has been working on the interfaces of customer insights, customer experience, and customer-centricity for more than 18 years. Having grown up in classic market research, he is now involved in the field of development of companies towards a customer-centric way of thinking and working. He is responsible for creating a sustainable CX strategy at congstar - a fast-growing mobile carrier brand in Germany with more than 5 million customers.
![#09 - CX Insights in the METAVERSE with Estefania Yaguez](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Tuesday Feb 22, 2022
#09 - CX Insights in the METAVERSE with Estefania Yaguez
Tuesday Feb 22, 2022
Tuesday Feb 22, 2022
Estefanía is Director of Consumer & Market Intelligence in L'Oreal Spain &Portugal. She is Member of the Managing Committee where her mission is to contribute to sustainable growth by detecting and activating insights from consumers and market. Previously, she was CPG director at GfK, working 13 years mainly for Mondelez, Heineken, Beiersdorf, or Danone. Estefanía is a frequent congresses speaker, as well as a professor in business schools and universities. She is the author of 2 books “From the emotion to purchase” and "New trends in research and marketing"
![#08 - From Facts to Truth: The Stairway to Truth Concept (by Frank Buckler - Founder cx-ai.com)](https://pbcdn1.podbean.com/imglogo/image-logo/9714055/Insights_Rockstars_-Podbeam-profile_myides_300x300.jpg)
Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
In this episode Frank takes you on a walk, sharing thoughts on how to learn from customer feedback and business data.