The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.
Episodes
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
I'm reading chapter 3 of my book "Think Causal, Not Casual" called "The Need".
The chapter discusses the application of modern "Causal AI" in identifying the effectiveness of marketing strategies. Using techniques like Automated Relevance Detection (ARD) and Double Machine Learning (DML), the analysis uncovered unexpected non-linear relationships, such as the inverted U-function, demonstrating the complexity and hidden interactions within real-world data that Causal AI can reveal.
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