The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.
Episodes
Monday Mar 06, 2023
Monday Mar 06, 2023
Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets. She is also a pioneer in mental availability measurement and metrics.
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