The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.
Episodes
Friday Jul 26, 2024
Friday Jul 26, 2024
I read the second chapter of my book "Think Causal, Not Casual" called "THE SHIFT - Why we need a better mouse trap in Marketing Decision Making"
This chapter highlights the inadequacy of traditional statistical modeling and correlation analysis in understanding causal relationships, emphasizing the limitations of hypothesis-based approaches and linear assumptions. It advocates for the use of Causal AI, which combines artificial intelligence with domain expertise to uncover true causal factors, providing more reliable and meaningful insights for business decisions.
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