The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.
Episodes
Friday Jul 19, 2024
Friday Jul 19, 2024
I'm reading chapter 1 of my book "Think Causal, Not Casual" called
"THE PARADIGM THAT HOLDS US BACK"
In 1998 I attended a McKinsey talent event where a case study misunderstanding highlighted the importance of data context, demonstrating that raw data alone is insufficient without proper interpretation. This chapter aims to address the prevalent misconception in marketing management that merely collecting vast amounts of data and relying on analysts for insights is enough, emphasizing instead the critical role of understanding the meaning behind the data for effective business decisions.
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