The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.
Episodes
Tuesday Oct 15, 2024
Application of Causal AI in Marketing
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
In chapters 5 and 6 of Think Causal, Not Casual, Frank Buckler writes about how to implement causal AI in your organization. This conversation reviews the key information from those chapters.
Tuesday Oct 08, 2024
How Causal AI works in Marketing
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
This discussion summarizes Chapter 3 of "Think Causal, Not Casual" and teaches you how to use Causal AI in marketing.
Tuesday Oct 01, 2024
From Data Driven to Causality Driven
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
This insightful discussion is a review of chapter 1 and 2 of the book "Think Causal, Not Casual".
Friday Sep 06, 2024
"Think Causal, Not Causal" - Chapter 6
Friday Sep 06, 2024
Friday Sep 06, 2024
Chapter 6 explores why Causal AI is essential for modern marketing, showcasing how it surpasses traditional AI by addressing key issues like model drift and bias. The final chapter provides a clear roadmap for implementing Causal AI. It’s a compelling listen for anyone looking to enhance their AI approach and maintain a strong influence in data-driven decision-making.
Friday Aug 30, 2024
"Think Causal, Not Causal" - Chapter 5
Friday Aug 30, 2024
Friday Aug 30, 2024
Chapter 5 tackles the challenge of getting your organization to embrace new solutions. It highlights key strategies for creating the right conditions, identifying influencers, and convincing others. Through real-world examples, it shows how to overcome barriers to adoption, emphasizing the importance of humility and respect. Essential listening for anyone looking to implement innovative ideas like Causal AI in their company.
Friday Aug 09, 2024
"Think Causal, Not Causal" - Chapter 4
Friday Aug 09, 2024
Friday Aug 09, 2024
Unlock the potential of Causal AI in marketing as we dive into its role in optimizing media plans, improving customer experiences, and driving product innovation. Tune in to learn how Causal AI can elevate your marketing strategy.
Cheers, Frank
Tuesday Aug 06, 2024
"Think Causal, Not Casual" - Chapter 3
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
I'm reading chapter 3 of my book "Think Causal, Not Casual" called "The Need".
The chapter discusses the application of modern "Causal AI" in identifying the effectiveness of marketing strategies. Using techniques like Automated Relevance Detection (ARD) and Double Machine Learning (DML), the analysis uncovered unexpected non-linear relationships, such as the inverted U-function, demonstrating the complexity and hidden interactions within real-world data that Causal AI can reveal.
Friday Jul 26, 2024
"Think Causal, Not Casual" - Chapter 2
Friday Jul 26, 2024
Friday Jul 26, 2024
I read the second chapter of my book "Think Causal, Not Casual" called "THE SHIFT - Why we need a better mouse trap in Marketing Decision Making"
This chapter highlights the inadequacy of traditional statistical modeling and correlation analysis in understanding causal relationships, emphasizing the limitations of hypothesis-based approaches and linear assumptions. It advocates for the use of Causal AI, which combines artificial intelligence with domain expertise to uncover true causal factors, providing more reliable and meaningful insights for business decisions.
Friday Jul 19, 2024
"Think Causal, Not Casual" - Chapter 1
Friday Jul 19, 2024
Friday Jul 19, 2024
I'm reading chapter 1 of my book "Think Causal, Not Casual" called
"THE PARADIGM THAT HOLDS US BACK"
In 1998 I attended a McKinsey talent event where a case study misunderstanding highlighted the importance of data context, demonstrating that raw data alone is insufficient without proper interpretation. This chapter aims to address the prevalent misconception in marketing management that merely collecting vast amounts of data and relying on analysts for insights is enough, emphasizing instead the critical role of understanding the meaning behind the data for effective business decisions.
Monday Mar 06, 2023
#16 Better Brand Insights – by Jenni Romaniuk
Monday Mar 06, 2023
Monday Mar 06, 2023
Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets. She is also a pioneer in mental availability measurement and metrics.